Tourist service > Destination Management

Activities of Destination Management during the year 2002

1) Particular projects of Destination Management activities during the year 2002

I. Sales promotion and support - Participation in trade fairs, workshops and presentations

Holiday World Prague6 – 10 January 2002
ITB Berlin16 - 20 March 2002
3-country Exhibition Passau16 – 24 March 2002
Tour Region Film Písek5 June 2002
RDA Workshop Koln above Rhine19 – 21 August 2002
Tour-film Karlovy Vary24 – 26 September 2002
MADI Prague5 – 7 November 2002
WTM London11 – 14 November 2002
Presentation Torun, Poland15 – 17 April 2002
Presentation Dubrovnik, Croatia8 – 10 July 2002
Presentation at forum "Dialogue among cultures –
culture of dialogue" Freistadt, Austria , foto: Lubor Mrázek 		22 July 2002
Presentation Sulmona, Italy , foto: Lubor Mrázek 1 – 7 August 2002
Presentation Linz, Austria28 August 2002
Presentation at workshop MADI, Prague5 November 2002
Presentation Aof Advent program Vöcklabruck, Austria28 November 2002
Presentation Linz, Austria2 December 2002

II. REALIZED INSTRUMENTS OF SALES SUPPORT IN 2002

  • mobile exposition of the town of Český Krumlov
  • presentation of the town of Český Krumlov (Czech, German, English versions)
  • photo-bank image-, documentation and illustration photographs
  • Sales Guide and ESG – data collection and preparation

    • , foto: Lubor Mrázek

  • Travelling with handicap - www.ckrumlov.cz/handicap
  • Up-to date information services through the mediation of OIS Mailforum

III. FAM TRIPS ORGANIZED FOR TRAVEL AGENTS AND AGENCIES

IV. ORGANIZING 1-DAY AND SEVERAL DAYS PACKAGE TOURS IN THE TOWN OF ČESKÝ KRUMLOV

V. INCOMING CATALOGUE OF THE ČESKÝ KRUMLOV DESTINATION

Profile and offer of incoming agencies operating in the town of Český Krumlov introduced in homogeneous image as source materials used for business contacts. Selected agencies make a complete portfolio of tourism services provided in Český Krumlov. The catalogue is presented at fairs and delivered to travel agencies in Germany, Austria and distributed in other 10 countries through the CCCR representation.

VI. EDITORIAL ACTIVITIES, ADVERTISING MATERIALS OF THE TOWN OF ČESKÝ KRUMLOV

  • Cultural calendar 2003 – Czech, German, English languages
  • Český Krumlov accommodation facilities catalogue 2003
  • Advertising leaflet of Český Krumlov – basic information - Czech, German, English, French, Spanish, Russian languages
  • Incoming catalogue of Český Krumlov – German, English languages
  • Poster – exhibition “Flooding observed by Český Krumlov photographers”
  • Poster and leaflet – Festivals of St. Wenceslas
  • Poster 10 years of UNESCO
  • Poster Advent
  • Posters – “Tourism offer in Český Krumlov and its surroundings“ – Infocentre

2) MARKETING AND COMMUNICATION

VII. STRATEGY PLANNING, ANALYSIS

  • active participation in creation of Strategy Plan of Development of Town Český Krumlov, team F-tourism management
  • collecting, selecting and compiling statistics data concerning tourism in co-operation with the town of Český Krumlov and culture facilities operators, etc., - statistics survey www.ckrumlov.cz
  • compiling and presentation of comparing essay on “Development of Tourism in Towns of UNESCO – Hallstatt (A) and Český Krumlov“ - www.ckrumlov.cz/hallstatt (co-operation with Czech Centre Vienna – D. Bezchlebová).

VIII. PROFILE CREATION AND DESTINATION IMAGE

  • Creation of graphic design and manual
  • Photo-bank, photograph image
  • Defining 5 principal selling and marketing topics

IX. PACKAGE CREATION AND SALES

  • Various kinds, duration, orientation (season, off-season, individual visitors, package tours, Festivals of St. Wenceslas, Advent in Český Krumlov).

X. CO-OPERATION WITH MEDIA

After the floods in August 2002 they managed to draw media attention and co-operate with CCCR as well as professional PR agencies and arrange complete press services:

Co-operation with media ranks among principal activities of the DM. It is the most efficient way how to spread information regarding the destination. Nowadays high quality and professional advertising is very prior and necessary for modern and developing subjects – destinations. Archives of published articles and reports, examples of distributed news items, see enclosure, www.ckrumlov.cz since February 2003.

3) CRITICAL MANAGEMENT OF TOURISM

In August 2002 the DM had to deal with the unfavourable consequences left behind the floods. It was necessary to provide information about the situation in town, make suggestions and take measures immediately :

14 August 2002 after putting Internet on town web-site in operation – Official Information System www.ckrumlov.cz/zaplavy – first summary information describing the situation appeared and gave positive details of following steps.

, foto: Lubor Mrázek


16 August 2002 the emergency strategy team F met and suggested starting a positive drive in order to inject new life into tourism in Český Krumlov. It was prepared and the official declaration “Český Krumlov is alive“ was accepted by the critical team. In the night 16/17 August it was sent to media, representative authorities of the Czech Republic, travel agencies, CCCR representation abroad and CCCR in Prague, ČSA airlines, travel agency Čedok, Czech centres, information tourist centres in the Czech Republic, etc., altogether 2,000 addresses and contacts.

Since 17 August 2002 the intensive drive and co-operation with media have been working. They take advantages of every opportunities to spread information and speak about Český Krumlov – a safe destination which is ready to welcome tourists from all over the world.

31 August 2002 the exhibition of Český Krumlov photographers " Floods observed by Český Krumlov photographers" was opened at inundated premises of Egon Schiele Art Centre – preparation was organized and co-ordinated by the DM, town management and partners of other institutions. The exhibition should have documented course of floods, floods receding as well as drawn people´s attention to those in need and motivated and instigated co-operation with all people interested in bringing tourism back to life.

, foto: Lubor Mrázek


The critical situation accelerated some drives which had been planned and prepared before. They involved support and development of tourism in Český Krumlov. St. Wenceslaw Festivals, Advent, UNESCO DAY were introduced . They were also able to extend castle opening until the end of the year. They managed to arouse entrepreneurs and culture event organizers interest in supporting various events and other marketing and advertising activities.

The partnership expects to reach the aim – developments and goal-directed advertising of the Český Krumlov destination. The DM acts as “director” – the play will never be performed without interest and participation of the others.

All the events arranged during the last three months in 2002 including the exhibition of Salvador Dalí at Egon Shiele Art Centre and state Castle and Chateau opening during the Christmas time supported tourism in the town . They also improved the town image after it had been damaged by the floods in August 2002..

, foto: Lubor Mrázek


4) CO-ORDINATION, CO-OPERATION WITH LOCAL SUBJECTS, PRODUCT CREATION, EDUCATION OF THE PUBLIC

XI. PROJECT “FESTIVALS IN ČESKÝ KRUMLOV“

The DM in harmony with Strategy planning and recommendation of the study – Development of tourism in Český Krumlov instigated and motivated the project “ Český Krumlov Festivals “.
  • project partners : culture institutions, organizers of culture and social events, entrepreneurs in tourism, non-government non-profit making organizations, schools, etc.
  • Aims of concept : enrichment of town offer, extension of tourist season, creation of attractive offer, support of industry development in town, dragging local inhabitants into the course of events and awakening interest in culture and social life, “ starting “ co-operation with local entrepreneurs including financial participation.
, foto: Lubor Mrázek , foto: Lubor Mrázek

11 June 2002 - PUBLIC PROFESSION DISCUSSION “FESTIVALS IN ČESKÝ KRUMLOV“
The project “Český Krumlov Festivals“ was introduced at the public meeting as well as other intentions and possible forms of co-operation, for example, “ Český Krumlov card “ – packet of services for one price . The project involved difficult preparation and financial support. Therefore the DM was established together with partners who were interested in first sample packet Last Minute Offers which made Český Krumlov tourist offer more attractive after the floods, and are part and parcel of the information and communication drive.

21 – 23 June 2002 Five-petal Rose Festival
The DM invited and provided Austria and German journalists with complete services

27 – 29 December 2002 Festivals of St. Wenceslaw
The DM organized advertising, some items on the agenda, communication with media, co-ordination of individual subjects participating in organizing.

1 –31 December 2002 Advent
The DM organized advertising, communication with media, co-ordination with individual subjects, preparation of special programs for visitors, for example, “Christmas culinary art“.

6 – 7 December 2002 UNESCO DAYS
The DM and its partners instigated and carried out official festivals, arranged financial support, preparations of program and exhibitions, addressed personalities, organized press conference, communication with town subjects, data preparation,work with media.

XII. 29 November – 13 December 2002 – Seminars Český Krumlov – Management and Marketing of Tourism

Seminars on communication, marketing, tourism psychology took part together with the town of Český Krumlov, South Bohemia Chamber of Economy and Official Information System Český Krumlov. Questions regarding European Union, Euro currency new hotel and public health measures were also the matter of discussion. Lectures of the Prague Hotel College, South Bohemia University in České Budějovice and Tourismusschule Bad Leonfelden gave the lecturers. There was also an excursion into the town of Bad Leonfelden, where they visited the Tourismusschule and one local hotel. At the end all the participants obtained the certificate confirming their attendance at seminars.

, foto: Lubor Mrázek


The aim was to find modern trends, knowledge and experience in tourism services, and to get information about entering European Union, and to exchange experiences with foreign colleagues. Education and permanent services improvement is the only way how to succeed.

5) CO-OPERATION WITH FOREIGN COUNTRIES, EXTERNAL PRESENTATIONS

XIII. PARTNERS IN FOREIGN COUNTRIES

Common projects and products with Tourismusverband Mühlviertel – introducing Český Krumlov in the official and main catalogue of tourist offer in the Mühlviertel region and Tourismusverband Bad Leonfelden – co-operation and implementation of advertising materials, workshop co-operation, common project co-operation of tourist destinations Linz – Passau – Český Krumlov.

6) CO-OPERATION IN CZECH REPUBLIC AND WITHIN THE FRAMEWORK OF ČESKÝ KRUMLOV DESTINATION

Contacts, communication and co-operation with regional and supra-regional institutions, public and private, support and teamwork while applying for grant projects. Collaboration and communication with the Department of Tourism at Regional Office, taking part in program preparation concerning region development – tourism, counselling how to fix the regional tourist organization.

Working in the Tourist Board of the South Bohemia Tourist Headquarters, working in the Tourist Board and being a member of the plenary session of towns Czech Inspiration, working in the executive committee Czech Heritage UNESCO Association. January – February 2002 co-operation with the town of Český Krumlov, Department of Culture and External Affairs, support while applying for and acquiring grant projects PHARE concerning tourism.

XIV. PARTNERS IN CZECH REPUBLIC

During the year 2002 the DM co-operated with the following subjects

Further information :

Destination Management of the town of Český Krumlov